FOR GROWING STUDIOS
Scale your game without limits
Metaplay scales automatically from soft launch to millions of players without sleepless nights.
Why growing studios trust Metaplay
Ship LiveOps faster
Product teams can run events, A/B tests, and push configs without waiting on engineers.
Over-the-air updates let you respond to player feedback in hours, not weeks.
Built-in segmentation and targeting tools to optimize player experiences as you grow.
Scale your team's access
LiveOps Dashboard gives non-technical team members safe, controlled access to game operations.
Role-based permissions let you onboard new team members quickly and securely.
Built-in tools for player support, economy management, and event scheduling.
Grow without limits
Infrastructure automatically scales from soft launch to millions of players.
Extend Metaplay as your needs evolve—add features, integrate tools, customize workflows.
Battle-tested at scale so you can focus on growth, not infrastructure concerns.
Three ways Metaplay helps growing studios work better
Empower your LiveOps team
Non-technical team members can manage events, run A/B tests, and optimize player experiences without engineering dependencies.
Extend as you grow
Add new features, integrate with your tools, and customize workflows as your game evolves. Metaplay grows with you.
Scale with confidence
Battle-tested infrastructure handles viral growth automatically. Focus on making great games, not managing servers.
What growing studios get with Metaplay
LiveOps Dashboard
No-code tools for product managers to run events, A/B tests, and optimize player experiences independently.
Player segmentation
Target specific player groups with tailored events, offers, and experiences based on behavior and progression.
Over-the-air updates
Push config changes, economy tweaks, and new content without app store delays or engineering cycles.
Team access controls
Role-based permissions let you safely onboard team members with appropriate access levels.
Extensible platform
Add custom features, integrate with your tools, and customize workflows as your needs evolve.
Scalable infrastructure
Automatically handles growth from soft launch to millions of players without manual intervention.
Analytics integration
Export data to your analytics stack and track player behavior, revenue, and engagement metrics.
Player support tools
Built-in tools for customer support teams to resolve issues and manage player accounts.
Priority support
Direct access to Metaplay engineers who understand live game operations and can help you grow faster.
It couldn't be easier to get started
Sign up
Sign up to Metaplay and install the Metaplay SDK. Try a sample project and familiarise yourself with our comprehensive support docs.
Start developing
Use our pre-built features to cover all the basics and start developing your game with complete control.
Scale and extend
Progressively develop more features and workflows as your game grows and never get held back by your tech.
Metaplay has allowed us to scale the Drive Ahead! game and brand much faster than we otherwise could have. With our tech completely handled, we can focus solely on making our game better and our players happier - which is great for our growth.
Erik Pontiskoski
CEO at Dodreams
Top frequently asked questions
Yes! The LiveOps Dashboard is designed for product managers, LiveOps specialists, and support teams. You can run events, manage player segments, and push config updates without writing code or waiting on engineers.
Over-the-air updates let you push config changes in minutes, not weeks. Run A/B tests, adjust economies, and launch events without app store approval cycles or engineering dependencies.
Absolutely. Metaplay ships as source code and is designed to be extended. Add custom features, integrate with your tools, and modify workflows as your game and team evolve. You're never locked into limitations.
Role-based access controls let you onboard new team members safely. Product managers get LiveOps tools, support teams get player management features, and engineers get full source access—all with appropriate permissions.
You won't. Metaplay is fully extensible—add features as you need them, integrate with any tool, and customize everything. Many studios have scaled to 100M+ players on Metaplay by extending it to their exact needs.