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LEGAL

Privacy Policy

Last updated: January 2026

1. Introduction

Metaplay Oy ("Metaplay", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide, including:

  • Contact information (name, email, company)
  • Account credentials for dashboard access
  • Communications you send to us
  • Payment information for paid services

2.2 Information Collected Automatically

When you access our services, we may automatically collect:

  • Device and browser information
  • IP address and location data
  • Usage data and analytics
  • Cookies and similar technologies

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Process transactions and send related information
  • Send technical notices and support messages
  • Respond to your comments and questions
  • Analyze usage patterns to improve our products
  • Protect against fraudulent or illegal activity

4. Information Sharing

We do not sell your personal information. We may share information with:

  • Service providers who assist in operating our services
  • Professional advisors (lawyers, accountants) as needed
  • Law enforcement when required by law or to protect rights
  • Business partners with your consent for specific purposes

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. When data is no longer needed, we securely delete or anonymize it.

7. Your Rights (GDPR)

If you are in the European Economic Area, you have the right to:

  • Access your personal data
  • Rectify inaccurate personal data
  • Request erasure of your personal data
  • Restrict processing of your personal data
  • Data portability
  • Object to processing
  • Withdraw consent at any time

To exercise these rights, please contact us at privacy@metaplay.io.

8. Cookies

We use cookies and similar tracking technologies to collect information about your browsing activities. You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our services.

9. Children's Privacy

Our services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Metaplay Oy
Urho Kekkosen katu 7B, 4th floor
00100 Helsinki, Finland
Email: privacy@metaplay.io