FOR MOBILE FREE-TO-PLAY
Monetize smarter, not harder
Server-validated IAP, personalized offers, and A/B testing—optimize revenue without engineering bottlenecks.
Why use Metaplay for mobile F2P?
Secure monetization
Server-side IAP validation for Apple App Store, Google Play, and Steam prevents fraud and receipt manipulation.
Automatic subscription management with grace periods and renewal tracking.
Refund handling and chargeback detection built into the platform.
Personalized experiences
Segment players by behavior, spending, progression, or custom attributes.
Target offers to specific player groups with scheduling and triggers.
Run A/B tests with statistical significance tracking to optimize conversion.
LiveOps without code
Product teams can create events, modify offers, and adjust economy from the dashboard.
Push config changes over-the-air without app store review delays.
Schedule campaigns and promotions weeks in advance.
Three ways Metaplay helps mobile free-to-play games work better
Cheat-proof economy
Server-authoritative architecture means players can't manipulate currencies, fake purchases, or exploit client-side vulnerabilities. Your economy stays balanced.
Real-time optimization
Adjust pricing, rewards, and difficulty curves instantly. A/B test monetization strategies and roll out winning variants without client updates.
Analytics built-in
Stream player events to your analytics platform. Track purchase funnels, segment behavior, and measure LTV with first-party data.
Features for F2P monetization
IAP validation
Server-side receipt validation for Apple, Google, and Steam with fraud detection.
In-game offers
Create targeted offers with triggers, scheduling, and segment-based targeting.
Player segments
Define groups by spending, behavior, progression, or any custom attribute.
A/B testing
Run experiments on pricing, content, and features with statistical controls.
Over-the-air updates
Push economy changes and content updates instantly, no app store review.
Push notifications
Server-triggered notifications for re-engagement campaigns.
Economy tuning
Adjust currencies, costs, and rewards from the dashboard in real-time.
Analytics export
Stream events to BigQuery, S3, or your analytics platform of choice.
Subscriptions
Auto-renewing subscription support with grace periods and status tracking.
It couldn't be easier to get started
Sign up
Sign up to Metaplay and install the Metaplay SDK. Try a sample project and familiarise yourself with our comprehensive support docs.
Start developing
Use our pre-built features to cover all the basics and start developing your game with complete control.
Scale and extend
Progressively develop more features and workflows as your game grows and never get held back by your tech.
Metaplay is instrumental in enabling us to build a game with robust backend features and infrastructure without a single backend engineer. Its comprehensive LiveOps tools allow us to fine-tune and optimize our game in real-time - crucial for the success of any mobile game.
Ksusha Zito
CTO at Superbloom
Top frequently asked questions
When a player completes a purchase, Metaplay validates the receipt directly with Apple, Google, or Steam servers before granting rewards. This prevents receipt manipulation, replay attacks, and other fraud vectors. Invalid receipts are rejected, and suspicious patterns are flagged for review.
Yes. Define segments based on any player attribute—spending tier, days since install, progression level, geographic region, or custom properties. Then target offers, events, and experiments to those segments from the LiveOps Dashboard.
Create experiment variants for pricing, offers, or game balance. Players are randomly assigned to control or test groups, and Metaplay tracks key metrics. The dashboard shows statistical significance so you know when results are conclusive.
Absolutely. Economy values like prices, rewards, and currency costs are stored in game configs. Push changes over-the-air and players receive them on their next session—no app store review required.