FOR PRODUCT & LIVEOPS
Stay ahead of your players
Run events, personalize offers, and experiment at scale—all without waiting on engineering.
Why use Metaplay for LiveOps?
Ship content faster
Push game config changes over-the-air without app store updates.
Schedule events and offers from the dashboard, no code required.
Roll back changes instantly if something goes wrong.
Personalize at scale
Segment players by behavior, spending, progression, or custom attributes.
Target offers and content to specific player groups.
Run personalized experiences without engineering support.
Experiment confidently
Built-in A/B testing with statistical significance tracking.
Test anything from pricing to game balance.
Make data-driven decisions with real player behavior.
Three ways Metaplay helps product and LiveOps teams work better
No-code operations
The LiveOps dashboard puts product teams in control. Create events, modify economies, and push updates without waiting on engineering sprints.
Real-time updates
Changes go live instantly. No app store review, no client update required. Your players get new content the moment you publish.
Full audit trail
Every change is logged with who made it and when. Review history, understand what changed, and maintain compliance.
Features product teams love
Event scheduling
Create time-limited events with automatic start/end times and recurring schedules.
Player segments
Define player groups based on any attribute or behavior for targeted content.
A/B testing
Run experiments with proper statistical controls and easy-to-read results.
In-game offers
Create and manage IAP offers, bundles, and special promotions from the dashboard.
Economy tuning
Adjust currencies, rewards, and pricing without touching code.
Over-the-air updates
Push game config changes instantly, bypassing app store review.
Content calendar
Plan and visualize your LiveOps schedule across weeks and months.
Localization
Manage translations and regional content from a central dashboard.
Broadcast messages
Send in-game mail, announcements, and rewards to players or segments.
It couldn't be easier to get started
Sign up
Sign up to Metaplay and install the Metaplay SDK. Try a sample project and familiarise yourself with our comprehensive support docs.
Start developing
Use our pre-built features to cover all the basics and start developing your game with complete control.
Scale and extend
Progressively develop more features and workflows as your game grows and never get held back by your tech.
Metaplay's game config tools make it so much easier for us to keep our game fresh, and more quickly test, deliver and optimise new and existing game content. Without it, our backend would be a hodge-podge of all kinds of data sources - a recipe for disaster.
Daniel Feld
Product Lead at Playsome
Top frequently asked questions
Absolutely! The dashboard is designed for product managers, live ops specialists, and other non-engineers. No coding required for common operations.
Players receive updates the next time they connect to the server. For most games, this means active players see changes within minutes of publishing.
You can update game configs (balancing, pricing, content), run events, modify offers, and adjust economy values. Core game logic changes still require a client update.
You define variants, assign players randomly or by segment, and track metrics. The system calculates statistical significance so you know when results are conclusive.