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Metaplay in the media
Product launches, research, interviews, podcasts and panel talks featuring Metaplay.
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Podcast
The Gaming Playbook·Oct 2026How AI is changing the way games are built and run
Teemu Haila joins host Harry Phokou to discuss how AI agents are changing game development, LiveOps, team structure and the economics of building games.
Listen on The Gaming Playbook
Research
Photon·Mar 2026Photon x Metaplay: A free 36-page whitepaper on multiplayer live service games
A free 36-page whitepaper on building multiplayer live service games, covering networking models, LiveOps and progression systems, with case studies from Future Run and Antihero Studios.
Read on Photon
Panel
Pocket Gamer Connects·Feb 2026Giving new life to established games: Live service strategies to boost retention and growth
Teemu Haila joins panellists from Supercell, King, Trailmix and Turborilla at Pocket Gamer Connects London 2026 to discuss how live service strategies keep established games growing.
Watch on Pocket Gamer Connects
- ResearchPhoton·Mar 2026
Photon x Metaplay: A free 36-page whitepaper on multiplayer live service games
A free 36-page whitepaper on building multiplayer live service games, covering networking models, LiveOps and progression systems, with case studies from Future Run and Antihero Studios.
Read on Photon
Product launchPocketGamer.biz·Aug 2025Metaplay's new Starter plan lets devs use same backend infrastructure as games like Merge Mansion
The new Starter plan lets any Unity developer run online deployments on the same battle-tested game servers that power Merge Mansion, with full access to the source code.
Read on PocketGamer.biz
Product launchPocketGamer.biz·May 2025Metaplay makes game backend tech accessible with new free plan for Unity developers
Metaplay's new free plan gives Unity developers local access to the same backend technology used in games like Merge Mansion, along with a dashboard demo and a new CLI.
Read on PocketGamer.biz
Research
Forbes·Jan 2025'Gaming Renaissance': Devs have high hopes for a strong 2025
Metaplay's Game Development Renaissance report surveyed 150 senior Unity developers in the UK and US. 77% expect the industry to grow in 2025, and 90% of studios plan to release at least one new game.
Read on Forbes
OpinionPocketGamer.biz·Jun 2024Suffering from success: How to stop your game's popularity from becoming your biggest headache
Teemu Haila on why a fast-growing player base can turn into a crisis, and why the backend tech to handle scale should be in place before launch.
Read on PocketGamer.biz
Research
VentureBeat·May 2024Mobile game publishers spend $21M on backend tech
A Metaplay survey of 125 senior mobile game executives found that US studios spend an average of $21.7M and 36 months building their own backend tech.
Read on VentureBeat
Interview
Mobidictum·Apr 2024Interview with Teemu Haila, CPO & co-founder of Metaplay
Teemu Haila talks about Metaplay's journey since its founding in 2019, its role in the games industry and the Finnish gaming market.
Read on Mobidictum
Recognition
Talouselämä·Mar 2024·in FinnishTalouselämän lista paljastaa: Tässä ovat 10 kuuminta startupia
Talouselämä's panel picked ten of Finland's most interesting startups for its 13th annual list, with Metaplay among them.
Read on Talouselämä
Product launchVentureBeat·Jan 2024Metaplay launches Unity-based SDK to scale mobile games
After working with hand-picked Helsinki studios since 2019, Metaplay opens its Unity-based SDK to developers worldwide. Games built on it include Merge Mansion, Drive Ahead! and Friends & Dragons.
Read on VentureBeat
- PanelPocket Gamer Connects·Feb 2026
Giving new life to established games: Live service strategies to boost retention and growth
Teemu Haila joins panellists from Supercell, King, Trailmix and Turborilla at Pocket Gamer Connects London 2026 to discuss how live service strategies keep established games growing.
Watch on Pocket Gamer Connects
PanelPocket Gamer Connects·Feb 2025The game development renaissance: What will be the foundations of gaming's next golden age?
Teemu Haila joins panellists from Supercell and Kwalee at Pocket Gamer Connects London 2025 to discuss what will lay the foundations for gaming's next golden age.
Watch on Pocket Gamer Connects
TalkPocketGamer.biz·Aug 2024Metaplay CPO Teemu Haila talks top tips for startups and what not to do
At Pocket Gamer Connects Helsinki 2023, Teemu Haila shared his top three learnings from shipping modern free-to-play games, and why small studios should tackle one problem at a time.
Read on PocketGamer.biz
TalkPocket Gamer Connects·Apr 2024Building for scale: How not to get caught out at global launch
Teemu Haila's Pocket Gamer Connects San Francisco talk on how not to get caught out when a game launches globally.
Watch on Pocket Gamer Connects
- The Gaming Playbook·Oct 2026
How AI is changing the way games are built and run
Teemu Haila joins host Harry Phokou to discuss how AI agents are changing game development, LiveOps, team structure and the economics of building games.
Listen on The Gaming Playbook
Game Dev Local·Jan 2025Growing Pains ep. 7: Live games and leadership with Teemu Haila
Host Jay Uppal talks with Teemu Haila about his path through games, from the early days of mobile and live service games to the industry it has become today.
Listen on Game Dev Local
PocketGamer.biz·Jun 2024Metaplay's Teemu Haila on scaling and saving smaller studios $1 million per year with one SDK
Teemu Haila joins the PocketGamer.biz Podcast to explain how Metaplay helps studios scale live service Unity games and keep them secure from cheaters and bots.
Listen on PocketGamer.biz
The Metaplay media kit
Metaplay is a complete backend platform for building and operating live service games.